Linkedin Automation Techniques You Can Leverage

By Kevin Hardy


LinkedIn automation can help you stay on top of your sales game, reach more prospects and accelerate your sales pipeline. When applied correctly, automation can be the difference between effortlessly growing your business and letting your business stagnate. Here, we'll show you several ways to LinkedIn automation in your business.

Using Dux-Soup to Automate LinkedIn: Entering data and tracking new leads manually is a pain, and very time-consuming. Dux-Soup auto-visits a large number of profiles in LinkedIn, which in turn boosts the number of people who visit your profile. You can automatically tag LinkedIn profiles to segment prospects into groups for later follow up. You can export a csv file with relevant information like name, job title, company, location and other pertinent data. You can then plug this data into your CRM and start working the lead. Dux-Soup is one of the better LinkedIn Automation tools out there, and has some different features that other solutions lack.

You should set up an integration between LinkedIn and a cloud storage and notes service like Evernote or iCloud. This allows you to grab data right from LinkedIn through a standard integration, then add notes on the fly. You will have a complete history of your contact with every prospect this way, no matter where you are.

Rapportive for Reverse Engineering Emails with Gmail and LinkedIn: This is a Chrome Extension that compares email addresses with LinkedIn and other social media accounts. LinkedIn, Twitter, Skype and websites provide the data, then Rapportive displays it all together to give you a great view of your prospect. You can reverse engineer email addresses, then email that person without going through LinkedIn. You can also send LinkedIn connection requests from Rapportive right from Gmail. This is a very easy to use tool that provides a lot of value.

Publishing solid content has been increasing in importance on LinkedIn for the last couple years. You have essentially two options for automating LinkedIn content sharing: 1) you can write original Posts and share those, and 2) you can share links to blog posts to your Updates stream and LinkedIn Groups. Sharing content regularly will boost your profile views, relevant connection requests and your authority in your market niche. But sharing to multiple LinkedIn Groups is tedious, and most automated sharing tools generate odd-looking posts with random images due to the way LinkedIn handles external content submissions. The solution is write good content, post it to your website (where it gets you SEO) and use LinkedIn's Share Button to post it to LinkedIn. Just click the share button and select a Group to send the post. Repeat at will for multiple Groups.

Over 75% of LinkedIn members use the LinkedIn App on their iOS or Android device. You can use automation tools to make LinkedIn work much faster and do things on your mobile that you can do on a desktop. Hello business from the beach! Give these tools a try: AutoTouch is a free Android and iOs macro app. HiroMacro is another free Android macro app with a simple scripting language to build powerful automation sequences.

Keyboard Maestro is a paid automation, text expander and macros app for Mac and iOs devices. TextExpander is a text expansion app with shortcuts and the ability to input saved text from a library you create. This good for sending lots of the same messages.

As you can see, using LinkedIn automation to generate more sales is just a matter of finding the right tools that match your unique selling style.




About the Author: