Image is important for any business. This time, the image is of executives working for your brand. You will sometimes need creative corporate headshots to send with your press releases, for use on the website or for use during interviews. The shots give your business the much needed human face. How can you ensure that they work for you? Here are excellent tips when developing or choosing the headshots to use.
The images should help you maintain the corporate branding you have developed. This means the choice of colors and graphics that are consistent with the brand. People coming across your cards, website or brochure should associate them with the products you offer. Ensure that they give an official look that is also engaging.
Lighting delivers magic on photos. As much as possible, use natural lighting because it cannot be matched by any other form of light. However, professional lighting is still available to give you a similar effect as you would expect from natural lighting. Light has a way of rubbing quality on images. Use a studio or photographer who will effectively manage lighting to give you the best shots.
Work on the background to make it simple and functional. The background may capture the attention of readers and deny them a chance to take in the message you are trying to communicate. Choose images, colors and graphics that are relevant to both the industry and your business. It must blend well with your dressing, corporate color and industry themes.
Dress as if you are going for the first meeting with your most important client. Images have a way of attracting or repelling potential clients. Most visitors to your website or people who receive your brochure will be meeting you for the first time. They need to get the right image from this encounter. Too much makeup, funny haircuts and dressing will not work for the right first-impression.
Trending style is likely to mess you up. You need to take a conservative tone instead of the traditionally flashy one. Trends have an expiry date. To maintain the trendy feel, you will be required to take new shots every two or three months. This will affect the feeling of consistency that is associated with successful brands. Without changing, you are regarded as outdated and might not get the business you are chasing.
Your posture is important. Make it relaxed yet serious or official. The shots are to be used on a business platform. They must inspire confidence even to a stranger. Your back should remain straight with the shoulders being pulled slightly backwards. Loosen up to avoid appearing too stiff and unwelcoming. Give a natural smile that shows your authentic personality.
The body and mind need to be in sync. If you have to strike a good pose, you must be healthy. This means eating well and hydrating adequately to maintain a supple skin that is glowing. Check what other corporate organizations are doing with their headshots and improve your idea. The photographer should be experienced and creative enough to produce unique shots.
The images should help you maintain the corporate branding you have developed. This means the choice of colors and graphics that are consistent with the brand. People coming across your cards, website or brochure should associate them with the products you offer. Ensure that they give an official look that is also engaging.
Lighting delivers magic on photos. As much as possible, use natural lighting because it cannot be matched by any other form of light. However, professional lighting is still available to give you a similar effect as you would expect from natural lighting. Light has a way of rubbing quality on images. Use a studio or photographer who will effectively manage lighting to give you the best shots.
Work on the background to make it simple and functional. The background may capture the attention of readers and deny them a chance to take in the message you are trying to communicate. Choose images, colors and graphics that are relevant to both the industry and your business. It must blend well with your dressing, corporate color and industry themes.
Dress as if you are going for the first meeting with your most important client. Images have a way of attracting or repelling potential clients. Most visitors to your website or people who receive your brochure will be meeting you for the first time. They need to get the right image from this encounter. Too much makeup, funny haircuts and dressing will not work for the right first-impression.
Trending style is likely to mess you up. You need to take a conservative tone instead of the traditionally flashy one. Trends have an expiry date. To maintain the trendy feel, you will be required to take new shots every two or three months. This will affect the feeling of consistency that is associated with successful brands. Without changing, you are regarded as outdated and might not get the business you are chasing.
Your posture is important. Make it relaxed yet serious or official. The shots are to be used on a business platform. They must inspire confidence even to a stranger. Your back should remain straight with the shoulders being pulled slightly backwards. Loosen up to avoid appearing too stiff and unwelcoming. Give a natural smile that shows your authentic personality.
The body and mind need to be in sync. If you have to strike a good pose, you must be healthy. This means eating well and hydrating adequately to maintain a supple skin that is glowing. Check what other corporate organizations are doing with their headshots and improve your idea. The photographer should be experienced and creative enough to produce unique shots.
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