With the holiday season upon us, it's safe to assume that we will be doing plenty of shopping. For businesses, this is one of the best opportunities to increase sales and awareness alike. This is where holiday Long Island advertising comes into play, and the way that it's carried out will determine the success that's ultimately generated. Here are some do's and don'ts that will allow you to maximize your efforts.
To start, you should be as competitive with your holiday marketing efforts as possible. One of the ways to do this, according to such agencies as fishbat, is by offering exclusive deals that they can't find anywhere else. You can distribute these in various ways, including newsletters, social media, and ad placements. By incentivizing others to do business with you, the number of sales that you'll see will be considerably higher than expected.
Next, look at opportunities to get involved on a local level. If you were to ask anyone in their late 20s or early 30s what the most important aspect of a business is, they may respond with activity in the community. How exactly does a business give back to others? Do they get involved in charities? Are they inclined to take part in runs? These are just a few examples of smaller activities that, though indirectly, can help with holiday marketing.
There are a few things to avoid, though, starting with the absence of social media. It probably goes without saying, but every business should have an online presence, even if it's restricted to networking platforms including Facebook, Instagram, Twitter or LinkedIn. Social media yields numerous benefits, including the ability to easily communicate with fans and sharing relevant content. Outright ignoring social media is a tremendous holiday marketing oversight.
As you continue to market during the holidays, don't forget to evaluate results. From one day to the next, you should be aware of how your strategy is performing. Is it performing at your expectations? Is it performing below said expectations? These are just a few questions to ask so that, if need be, you can make any necessary changes. In turn, this will make your holiday marketing efforts all the more effective.
To start, you should be as competitive with your holiday marketing efforts as possible. One of the ways to do this, according to such agencies as fishbat, is by offering exclusive deals that they can't find anywhere else. You can distribute these in various ways, including newsletters, social media, and ad placements. By incentivizing others to do business with you, the number of sales that you'll see will be considerably higher than expected.
Next, look at opportunities to get involved on a local level. If you were to ask anyone in their late 20s or early 30s what the most important aspect of a business is, they may respond with activity in the community. How exactly does a business give back to others? Do they get involved in charities? Are they inclined to take part in runs? These are just a few examples of smaller activities that, though indirectly, can help with holiday marketing.
There are a few things to avoid, though, starting with the absence of social media. It probably goes without saying, but every business should have an online presence, even if it's restricted to networking platforms including Facebook, Instagram, Twitter or LinkedIn. Social media yields numerous benefits, including the ability to easily communicate with fans and sharing relevant content. Outright ignoring social media is a tremendous holiday marketing oversight.
As you continue to market during the holidays, don't forget to evaluate results. From one day to the next, you should be aware of how your strategy is performing. Is it performing at your expectations? Is it performing below said expectations? These are just a few questions to ask so that, if need be, you can make any necessary changes. In turn, this will make your holiday marketing efforts all the more effective.