How To Make Use Of Brochure Printing That Is Eco Friendly

By Christopher Bailey


As you plan on setting up your business think of ways in which you can reduce its negative impact on the environment as much as possible. If you have a pre-existing one, there are a number of adjustments which can be made to achieve the same. Bear in mind customers are now favoring products causing the least environmental damage. Brochure printing that is eco friendly can be achieved in a number of ways.

One of the most important areas you need to consider is the type of ink being used in your firm. The traditional types are derived from petroleum products. The problem with these types is that when they are exposed to the atmosphere, they result in the formation of smog which in turn reduces visibility and is also a known trigger for asthmatic attacks. Soy-based alternative inks are a way better option.

Two types of paper are available to you: virgin paper and recycled paper. Virgin paper is that which is being used for the very first time. Its use means more trees have to be cut. Recycled paper, on the other hand, is that which is being re-used. Modern technology has made it possible to produce quality print-outs even with this kind of paper. The associated benefits include environmental conservation and lower costs of production.

Water should be recycled as much as possible. Efficiently run firms have been shown to recycle as much as 65% of the water they receive in the first cycle of printing. The economic benefits associated with this process are tremendous. Ensure also the effluent released into the environment is well treated to avoid destabilizing the water ecosystem.

Fossil fuels are a leading source of carbon emissions and their use should be minimized as much as possible. Efforts should be directed at replacing the petroleum based sources with the renewable sources (such as solar and wind). Replace old inefficient equipment with which which will give you the greatest output for every unit of electricity used. This can be done progressively over time.

There are two main types of printers to choose from. These include the digital and the analogue printers. The latter are not only more energy efficient but also produce better prints. Although the cost of printing the brochure is higher for every page printed, this is offset by the cost involved in printing plates for the analogue type. If you are a company already in business, you may replace the analogue printers gradually over time.

The design of the brochure will also determine as to whether you will make your contribution towards environmental conservation or not. Stick to the main message and provide references elsewhere for those who would like more information. This will ensure you use as little paper as possible. Apart from helping in conservation of the environment, this will also help cut down on production costs.

Implementing sustainable brochure printing requires that one looks at all the areas of the supply chain. These range from suppliers of raw materials, the production of brochures and the delivery of the finished product to the consumer. The guiding principle should be to minimize wastage of natural resources and to eliminate processes causing environmental degradation.




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