Augmented reality is one of the most interesting pieces of technology we have today. This is especially true when you pair it with a unique premise and a cast of memorable characters. Such is the case with Pokemon Go, an app that came out this past July to quite a bit of fanfare. For both fans and newcomers alike, it proved to be engaging. As a matter of fact, there's much that Internet marketing companies can learn from the app in question.
For those who do not know, Pokemon Go was released this past July across mobile devices. The premise of the app was to simulate the act of catching wild Pokemon, not unlike the long-running video game series itself. When the app first came out, it became a huge hit, even going so far as to topping the App Store's "Top Grossing" and "Free" charts in less than a day. Needless to say, this has become the app for reputable firms like fishbat to look out for.
If you want to know why Pokemon Go became so popular in the first place, it's important to focus on engagement. For years, it seems, gamers have longed for a way to make the Pokemon games they play more immersive. Who wouldn't want to catch these creatures in real life, regardless of how far-fetched the idea would seem? However, as smartphones developed, this idea became more realistic, which brings us to today.
One can make the argument that Internet marketing companies, as well as others in business, can learn a lot from Pokemon Go. Perhaps the biggest takeaway is that one doesn't necessarily have to be a fan of a brand to become engaged. Even those who aren't tremendous Pokemon fans have not only downloaded this app but enjoyed it as well. It also shows that with new technology, Face Swap being another contemporary example, new ideas will have to be recognized.
Almost immediately after the app released, Pokemon Go saw success of the highest level. It brought in millions of dollars and attracted everyone from non-fans to Pokemon enthusiasts. Not only has this app been able to reach so many people but it illustrated the potential that Nintendo could reach in the mobile app market. Who's to say that they won't put out more apps in order to replicate similar levels of success?
For those who do not know, Pokemon Go was released this past July across mobile devices. The premise of the app was to simulate the act of catching wild Pokemon, not unlike the long-running video game series itself. When the app first came out, it became a huge hit, even going so far as to topping the App Store's "Top Grossing" and "Free" charts in less than a day. Needless to say, this has become the app for reputable firms like fishbat to look out for.
If you want to know why Pokemon Go became so popular in the first place, it's important to focus on engagement. For years, it seems, gamers have longed for a way to make the Pokemon games they play more immersive. Who wouldn't want to catch these creatures in real life, regardless of how far-fetched the idea would seem? However, as smartphones developed, this idea became more realistic, which brings us to today.
One can make the argument that Internet marketing companies, as well as others in business, can learn a lot from Pokemon Go. Perhaps the biggest takeaway is that one doesn't necessarily have to be a fan of a brand to become engaged. Even those who aren't tremendous Pokemon fans have not only downloaded this app but enjoyed it as well. It also shows that with new technology, Face Swap being another contemporary example, new ideas will have to be recognized.
Almost immediately after the app released, Pokemon Go saw success of the highest level. It brought in millions of dollars and attracted everyone from non-fans to Pokemon enthusiasts. Not only has this app been able to reach so many people but it illustrated the potential that Nintendo could reach in the mobile app market. Who's to say that they won't put out more apps in order to replicate similar levels of success?
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