Convenience Of Using Mobile Billboard Truck

By Christine Rogers


Marketing strategies are every the weapon of every company to boost their sales and product marketability. Creating advertisements, launching products, and endorsements of celebrities are only some of those. They do this to let the customers know of their products. When it comes to ads, outdoor roaming is possible through mobile billboard truck.

These trucks have made their presence known since and still are the most commonly used method of mobile advertisement. Its box shape lets the company post the print ads on all three sides. This form is the most convenient way in doing strategic marketing. This vehicle can run in any streets all day within the metro areas and megacities.

Other features can be added to the trucks as well. The company may place LED lights that will take effect during nighttime. They may also put its sides with LED screens that play the product video ads. They may also rig up some sound systems to play the company song or strum along with the video.

Another feature that the company can add is the showroom. Here, they change the metal steel walls of the trucks into durable thick yet safe glass panels. That way, people along the streets can see how they stage the scenes. They can put in actors and stage furniture in order to further enhance their product marketability.

Creativity and innovation is needed to create a marketable story board for the showroom. Here, the marketing team can share ideas and opinions on what is the best story to tell customers. They will create a mini stage play in there. This method can capture the interest of the audience. As a result, product marketability, customers, and sales increase.

Renting billboard trucks will increase the area and places covered by the company. Viewers will be curious on their display that they cannot help but take a much closer look. In effect, they gains a much diverse types of customers. Also, these mobiles are offered at an affordable price which saves them cost per mille or thousands of dollars.

Advertising through this method also has numerous disadvantages. The rent for these trucks can only be on a short period unless otherwise stated in the contract. Even though affordable, set up costs are really expensive. So it really is recommended to rent them monthly to lower the said cost.

If renting is not an option for the company, they can try to make a mobile truck of their own. This way, the expenses coming from these trucks are within company operations. Of course, this will be costly at the beginning however it will eventually yield positive results later on the longer it has been driving down roads. Areas to cover are more flexible because it is their own and not limited to contracts.

As a start, the marketing team has to pass to the upper management a feasible and visible design. It should gain the attention of the audience immediately upon first glance. It should also not be too much but powerful in a simple way. Concise and clear information has to be given here to make audience remember the details well. The accompanying image also needs to create a huge impact when seen. Having too many images can lead to an opposite effect and can overwhelm them.




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