Online Marketing Companies: What To Consider With A Facebook Dislike Button

By Paula Hess


Recently, it was rumored that Facebook would incorporate a function to dislike comments, as evidenced by a recent test they ran. The idea is to allow users to draw attention to content that they believe doesn't have strong value. It sounds like a fine idea, in theory, but there's more to consider than this. In fact, when it comes to the prospect of a Facebook dislike button, there are more complexities than one may think. Online marketing companies across the board can say the same.

One of the perks of a dislike button on Facebook, according to reputable names in marketing like fishbat.com, is the discontinued spread of misinformation. Anyone that has been on social media for a lengthy period of time will attest to the sheer amount of false information that continues to be spread. If you know that a particular story isn't true, wouldn't you want to let users in on this? Such a situation is where a dislike button can come in handy.

Additionally, with a dislike button, users will have more options to choose from when reacting to comments, responses, news articles, and other types of content that catch their attention. For example, if you're responding to a comment on your news feed, you can respond with a thumbs up, an angry emoticon, or a heart, just to name a few. If Facebook decides to incorporate a dislike button, the options available to users will increase.

It's important to consider the possible dangers of a Facebook dislike button, too. For starters, it can be used to start arguments on said social media platform. It's common to scroll through your news feed and see mutual friends in heated arguments with one another. One could make the argument that the ability to "dislike" comments can strengthen this. This is one of the reasons why users would be against this implementation, and understandably so.

It can also be argued that, if Facebook incorporates a dislike button, it will become more like every other social media network. There's nothing wrong with emulating concepts that work, but simply copying what others do isn't the answer for growth. Given Facebook's reputation as the largest social media platform, it would be wise for it to focus on ways to make its platform different from the rest. Perhaps a dislike button isn't the way to go in this respect.




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