Long Island Advertising: What To Ask Regarding Tiktok

By Paula Hess


To say that TikTok has become popular as of late would be something of an understatement. Just recently it's been reported that businesses may want to use it for marketing purposes. While it may have an impact on one's Long Island advertising success, it's easy to look at TikTok and be confused. What makes it stand out compared to other digital platforms? Here are some questions to ask that will provide you with the answers you're looking for.

"I haven't heard of TikTok; what is it?" TikTok is a mobile app that focuses on video sharing. The videos in question are short, and they're largely focused on music and comedy. If you've seen videos where users "sing" or "talk" along with music or skits, chances are that they came from TikTok. Despite the app's focus on entertainment, it may be utilized by businesses in the future. This is why such companies as fishbat are keeping an eye on this app's growth.

"Are there other forms of content, outside of lip syncs, on TikTok?" Yes, TikTok is known for offering a plethora of content outside of comedy and music segments. It has also become home to a litany of videos featuring athletic feats. These range from hurdles, deadlifts, and parkour, just to name a few examples. What this means is that if you think TikTok is all about lip syncs, and nothing more, you may want to look into this platform further.

"What is known about TikTok from a demographic standpoint?" There are numerous details associated with TikTok's general demographic. It largely focuses on users in their early to mid-20s. It's also female-dominated, with approximately 66 percent of its user base being comprised of women. Additionally, it's used on a global level, though China and the United States are the leading nations in this regard. Keep these details in mind if you're planning on leveraging TikTok for business purposes.

As you can see, there is quite a bit to learn about TikTok, from its overall premise to the groups that it attracts. Even if you're not into the prospect of recording yourself lip-syncing to a song you like, you may still want to keep an eye on it. TikTok's growth seems continuous, so to simply ignore it would be nothing short of an oversight. By focusing on said platform in the long term, you may be able to capitalize on opportunities you wouldn't have otherwise.




About the Author: