Before search engine optimization is carried out by a specialist or firm, preliminary work is required. This is where a Long Island SEO audit, which evaluates how well a website is doing from an SEO standpoint, will be carried out. If you're familiar with marketing, you might be familiar with this term. For those that aren't, but would like to see greater visibility across various search engines, here is what you should be aware of.
One of the essential pillars of an SEO audit is mobile-friendly web design. According to companies like fishbat, it's more important now, than ever before, for a website to be responsive. In other words, it should provide just as smooth of an experience on a smartphone as it does on a traditional desktop computer. Search engines pick up on this and rank websites accordingly. This is the main reason SEO specialists recommend this practice.
Another pillar of a solid SEO audit is the litany of backlinks that direct to the company's website. Anyone that's well-versed in SEO will tell you that links influence rankings, perhaps more than anything else. What the audit in question will assess, though, is the quality of said links and the number of platforms they're located on. The more reputable links a business has, across various sites, the better they will rank.
Additionally, an SEO audit will assess any performance issues that a site is suffering from. Visit your company's website; do you notice anything off about it? Does it feel like it's taking longer to move from page to the next than it should? Do the on-site images fail to complement its overall layout? Such performance issues negatively impact rankings, as you could imagine, but a thorough audit can make a positive difference.
Lastly, an SEO audit can be used to develop a call to action. For those that don't know, a CTA is a series of actionable steps that must be taken to complete an action or correct a problem. In this case, it will help remedy any SEO shortcomings that the audit in question noted. Even though addressing a website's problems goes a long way, remedying them so that a better user experience is had goes even further.
One of the essential pillars of an SEO audit is mobile-friendly web design. According to companies like fishbat, it's more important now, than ever before, for a website to be responsive. In other words, it should provide just as smooth of an experience on a smartphone as it does on a traditional desktop computer. Search engines pick up on this and rank websites accordingly. This is the main reason SEO specialists recommend this practice.
Another pillar of a solid SEO audit is the litany of backlinks that direct to the company's website. Anyone that's well-versed in SEO will tell you that links influence rankings, perhaps more than anything else. What the audit in question will assess, though, is the quality of said links and the number of platforms they're located on. The more reputable links a business has, across various sites, the better they will rank.
Additionally, an SEO audit will assess any performance issues that a site is suffering from. Visit your company's website; do you notice anything off about it? Does it feel like it's taking longer to move from page to the next than it should? Do the on-site images fail to complement its overall layout? Such performance issues negatively impact rankings, as you could imagine, but a thorough audit can make a positive difference.
Lastly, an SEO audit can be used to develop a call to action. For those that don't know, a CTA is a series of actionable steps that must be taken to complete an action or correct a problem. In this case, it will help remedy any SEO shortcomings that the audit in question noted. Even though addressing a website's problems goes a long way, remedying them so that a better user experience is had goes even further.