Coming up with a good product, brand or service is not important like creating awareness about it. Apart from social media or online promotion, businesses are turning to outdoor adverts like the use of digital displays. These were still in use decades ago but they have been advanced nowadays to lower costs and make them more effective. Here are some of the benefits of using LED billboard advertising.
One advantage of digital display ads over the traditional one is affordability. For print ads, one has to pay artists to create the content of the ad manually. The cost of this is very high. In addition, one must travel to where the display is to mount the printed copy on the display. Cost of transport is introduced. One incurs labor costs too for mounting the print on the display. In LED billboards, however, everything is done electronically hence cutting costs.
The next reason is that there is not waiting. After creating of your ad is completed and you are sure the message is clear, all one must do is send it digitally to the billboard ad company for uploading. It will not take days to prepare before putting it up on the screen like in the traditional one. Within a few hours, the promotion you send will be displayed on your screen. If you were competing with another firm to sell the same product, yours will reach the market first.
The strategic location of these screens is the other advantage of using them. This form of outdoor advertising is becoming prevalent also because the screens are located in central locations like city squares or streets that are very busy where passersby can easily see the content of the screen. Because of the brightness of the displays, many people can see its contents from far. A large portion of people is therefore reached by the information in the ad.
Adaptability is also a reason. Sometimes one might want to change the date in the ad or add some message to the content. This can be easily done on digital screens but it is almost impossible to do it in traditional screens. The content is printing which means everything must be changed hence making them less flexible. Furthermore, different brands can be promoted on the same screen one after another in intervals.
Again, it often is easy to make the advertisement short but have it stay on the screen for a long time. The time for exposure is two weeks but you can change that by reducing the length of the ad but choose specific days for which you get a space on the billboard. It helps improve the efficiency in the promotion budget.
Moreover, businesses prefer this form of outdoor advertising because of the time slots. There are certain ads you cannot air at certain periods. If you own a bar, you cannot start promoting it in the morning of a Monday morning. An appropriate time to advertise is Friday afternoon or evening when people are going home for the weekend.
Lastly, it is possible to use the above features to change displays. A restaurant can display their breakfast menu from 7 am to 10 am. During the lunch hour, they can change the menu and do the same for dinner too. A bar can set their advert from 5 pm when people are coming out of work. The LED screen advertising, therefore, allows for creativity.
One advantage of digital display ads over the traditional one is affordability. For print ads, one has to pay artists to create the content of the ad manually. The cost of this is very high. In addition, one must travel to where the display is to mount the printed copy on the display. Cost of transport is introduced. One incurs labor costs too for mounting the print on the display. In LED billboards, however, everything is done electronically hence cutting costs.
The next reason is that there is not waiting. After creating of your ad is completed and you are sure the message is clear, all one must do is send it digitally to the billboard ad company for uploading. It will not take days to prepare before putting it up on the screen like in the traditional one. Within a few hours, the promotion you send will be displayed on your screen. If you were competing with another firm to sell the same product, yours will reach the market first.
The strategic location of these screens is the other advantage of using them. This form of outdoor advertising is becoming prevalent also because the screens are located in central locations like city squares or streets that are very busy where passersby can easily see the content of the screen. Because of the brightness of the displays, many people can see its contents from far. A large portion of people is therefore reached by the information in the ad.
Adaptability is also a reason. Sometimes one might want to change the date in the ad or add some message to the content. This can be easily done on digital screens but it is almost impossible to do it in traditional screens. The content is printing which means everything must be changed hence making them less flexible. Furthermore, different brands can be promoted on the same screen one after another in intervals.
Again, it often is easy to make the advertisement short but have it stay on the screen for a long time. The time for exposure is two weeks but you can change that by reducing the length of the ad but choose specific days for which you get a space on the billboard. It helps improve the efficiency in the promotion budget.
Moreover, businesses prefer this form of outdoor advertising because of the time slots. There are certain ads you cannot air at certain periods. If you own a bar, you cannot start promoting it in the morning of a Monday morning. An appropriate time to advertise is Friday afternoon or evening when people are going home for the weekend.
Lastly, it is possible to use the above features to change displays. A restaurant can display their breakfast menu from 7 am to 10 am. During the lunch hour, they can change the menu and do the same for dinner too. A bar can set their advert from 5 pm when people are coming out of work. The LED screen advertising, therefore, allows for creativity.
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You can find the top options in LED billboard advertising by visiting our web pages now. To know more about our human walking billboards and our digital billboard trucks, go to http://www.illuminatedmobile.com .