One of the biggest challenges of publishing articles on LinkedIn is getting them read by as many people as possible. Long Island advertising agencies across the board can agree, which is why it's important to know how to get your content seen. Believe it or not, improving engagement in this respect isn't as difficult as it appears. For proof of this, here are a few methods that you can start using as soon as possible.
One of the ways to improve your LinkedIn content engagement is by focusing on a variety of topics. Just because you work in a specific industry doesn't mean that your articles have to be rigid. You can focus on different stories that tie back to your professional life, whether it's a failure you suffered early on, some of your favorite publications, or what have you. Variety is the spice of life, so make it a prominent aspect of your LinkedIn content, too.
Next, be timely with your posts. If you publish your articles too little or too late during the week, it's unlikely that they will be seen by as many people as you'd like. Your safest bet is to publish your work during the middle of the day, preferably between the hours of 11 AM and 1 PM, so that you can get as many engaged professionals reading your content as possible. These times and days may vary, but consider them a collective starting point.
Finally, stay engaged with your fellow connections. Perhaps the reason why your connections aren't reading your work is that they don't know it exists. One of the ways to correct this is by seeing what they've been up to. If they recently posted status updates or shared articles, leave your thoughts in the form of comments. LinkedIn is a form of social media, after all, so ultimately networking is the name of the game.
For those that have been publishing content on LinkedIn but seeing little in the way of results, you shouldn't be deterred. The information provided earlier will allow you to get your content out to more people, increasing engagement in the process. There's a good chance that those that read your articles may want to reach out to learn more. LinkedIn is the biggest social media platform for professionals, so take full advantage of it.
One of the ways to improve your LinkedIn content engagement is by focusing on a variety of topics. Just because you work in a specific industry doesn't mean that your articles have to be rigid. You can focus on different stories that tie back to your professional life, whether it's a failure you suffered early on, some of your favorite publications, or what have you. Variety is the spice of life, so make it a prominent aspect of your LinkedIn content, too.
Next, be timely with your posts. If you publish your articles too little or too late during the week, it's unlikely that they will be seen by as many people as you'd like. Your safest bet is to publish your work during the middle of the day, preferably between the hours of 11 AM and 1 PM, so that you can get as many engaged professionals reading your content as possible. These times and days may vary, but consider them a collective starting point.
Finally, stay engaged with your fellow connections. Perhaps the reason why your connections aren't reading your work is that they don't know it exists. One of the ways to correct this is by seeing what they've been up to. If they recently posted status updates or shared articles, leave your thoughts in the form of comments. LinkedIn is a form of social media, after all, so ultimately networking is the name of the game.
For those that have been publishing content on LinkedIn but seeing little in the way of results, you shouldn't be deterred. The information provided earlier will allow you to get your content out to more people, increasing engagement in the process. There's a good chance that those that read your articles may want to reach out to learn more. LinkedIn is the biggest social media platform for professionals, so take full advantage of it.