The three most common mediums of advertising are TV, radio and print media. Over the years, these mediums have proven to be effective in reaching target audiences. For long, one advertising strategy has been looked down upon by many in the industry. This strategy is the use of truck ads.
The industry is yet to fully adopt the use of trucks and trailer type vehicles in advertising. This is a concept that is easy to adopt as it only requires the placement of advertisement posters on a trailer, thereby making it a moving billboard. Advertising companies that use this technique have the belief that because trucks are mobile, they have the ability to reach more people than ordinary forms of outdoor advertising such as billboards.
In as much as the advantages of mobile advertising are apparent, there are many who find it hard to buy into the concept. The bulk of the skepticism arises from everyday media outlets, reason being mobile adverts compete directly with them. Nevertheless, the one thing that remains true is the fact that trailer adverts are just as effective, if not better, than everyday advertising.
Studies indicate that this advertising technique actually performs better than conventional techniques in terms of market visibility. Compared to billboards or newspapers, a moving track with a large poster is easier to spot and can be driven to all sorts of places on any given day. A typical commuter would consider purchasing an advert he sees while on the road, at least according to research. This is pretty big news to the advertising sector, especially considering the fact that commuters spend hours in traffic when shuttling between home and work every day.
Conventional adverts are known to be pretty expensive to run. As if this is not enough, they are timed at intervals. With mobile adverts, businesses do not have to worry about getting their adverts turned off. In a sense, it is a means of getting maximum exposure for products or services. Your truck basically has some form of permanent existence in the environment of your target market.
One quote by the dictator Adolf Hitler says that when a lie is repeated many times, it morphs into truth. This does not seek to trivialize the infamy that the dictator is renowned for or allude that advertising is a way of propagating lies, but rather serves as a simple analogy. The honest to God truth is that as one sees something every day, he begins to believe it.
Without a doubt, mobile advertising works despite its sophistication. It may take a while for its results to become apparent, but it does surely work. It is an assured way of leaving a strong impression about a product or service in the market, which is just what any growing or established business needs.
There are many trucking firms that offer this kind of advertising. Get a quote from one of them soon. Ultimately, what you pay should be reciprocated with good service.
The industry is yet to fully adopt the use of trucks and trailer type vehicles in advertising. This is a concept that is easy to adopt as it only requires the placement of advertisement posters on a trailer, thereby making it a moving billboard. Advertising companies that use this technique have the belief that because trucks are mobile, they have the ability to reach more people than ordinary forms of outdoor advertising such as billboards.
In as much as the advantages of mobile advertising are apparent, there are many who find it hard to buy into the concept. The bulk of the skepticism arises from everyday media outlets, reason being mobile adverts compete directly with them. Nevertheless, the one thing that remains true is the fact that trailer adverts are just as effective, if not better, than everyday advertising.
Studies indicate that this advertising technique actually performs better than conventional techniques in terms of market visibility. Compared to billboards or newspapers, a moving track with a large poster is easier to spot and can be driven to all sorts of places on any given day. A typical commuter would consider purchasing an advert he sees while on the road, at least according to research. This is pretty big news to the advertising sector, especially considering the fact that commuters spend hours in traffic when shuttling between home and work every day.
Conventional adverts are known to be pretty expensive to run. As if this is not enough, they are timed at intervals. With mobile adverts, businesses do not have to worry about getting their adverts turned off. In a sense, it is a means of getting maximum exposure for products or services. Your truck basically has some form of permanent existence in the environment of your target market.
One quote by the dictator Adolf Hitler says that when a lie is repeated many times, it morphs into truth. This does not seek to trivialize the infamy that the dictator is renowned for or allude that advertising is a way of propagating lies, but rather serves as a simple analogy. The honest to God truth is that as one sees something every day, he begins to believe it.
Without a doubt, mobile advertising works despite its sophistication. It may take a while for its results to become apparent, but it does surely work. It is an assured way of leaving a strong impression about a product or service in the market, which is just what any growing or established business needs.
There are many trucking firms that offer this kind of advertising. Get a quote from one of them soon. Ultimately, what you pay should be reciprocated with good service.
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