Getting goods from the warehouse to the consumer requires active promotion. One has to find ways to wiggle their product into the budgets of consumers. One way to achieve this is postcard marketing. This is a type of direct promotion that uses printed pieces of cardboard to convey a message. It is highly effective as it is targeted. It is also simple and inexpensive.
These cards are sent through the mail The post is quite affordable. The cost is negligible against other forms of promotion like billboards and TV advertising. This is best done by companies with a stringent promotion budget. The equipment required is simple and easily accessible. A computer and a printer are just about it. One designs the card on Microsoft office applications then prints them. They then stamp each and send them off. This is a pretty simple process as compared to alternatives.
Start with a big idea. You should give the customer an incentive to read further and even contact your company. The card should make the prospective customer want to know more about the product. With this approach, if the deal is good a customer will create a need for the product rather than wait until it arises. It could be anything from a discount to coupon rates. There should be a promise of extra value.
The headline s the thing the recipient will see first. It must capture the attention within five seconds Failure to this, the client will read no further. They will probably toss the piece of paper in the trash or use it to wrap chewed gum. The headline should be easy to read and interesting. Twitter insists on the use of 140 characters to convey a message. One should try to limit the number of characters in the same way. This should not be done at the expense of clarity of the message though.
An image is sometimes apt than the words. It is estimated that 65% of the people who encounter promotional materials with both images and written message, retain the information up to three days. The image should be eye-catching and relevant to the message and target audience. The image should not be offensive to any demographic. An offense can sometimes generate attention towards the product. It is said that even bad publicity is good. However, in this case, there is no telling the backlash that will ensue.
The card should not say too much. The message communicated should revolve around only one subject. It is tempting to have information about multiple products on the card to save time and money. This could be detrimental. It confuses the prospect and only works to scatter attention. One should focus the mind of the prospect on that one product or offer.
These little cards are not mailed in envelopes. They arrive bare. The first thing a recipient will see is the message in bold letters. They will encounter the call to action without having to tear through an envelope.
This mode of promotion is quite inexpensive. One should try their best to use the best paper available. It should not arrive at the recipient in crumples. It should stand transportation hassle and bustle. The size should also allow enough space for only the necessary information. The words and image should be squeezed together.
These cards are sent through the mail The post is quite affordable. The cost is negligible against other forms of promotion like billboards and TV advertising. This is best done by companies with a stringent promotion budget. The equipment required is simple and easily accessible. A computer and a printer are just about it. One designs the card on Microsoft office applications then prints them. They then stamp each and send them off. This is a pretty simple process as compared to alternatives.
Start with a big idea. You should give the customer an incentive to read further and even contact your company. The card should make the prospective customer want to know more about the product. With this approach, if the deal is good a customer will create a need for the product rather than wait until it arises. It could be anything from a discount to coupon rates. There should be a promise of extra value.
The headline s the thing the recipient will see first. It must capture the attention within five seconds Failure to this, the client will read no further. They will probably toss the piece of paper in the trash or use it to wrap chewed gum. The headline should be easy to read and interesting. Twitter insists on the use of 140 characters to convey a message. One should try to limit the number of characters in the same way. This should not be done at the expense of clarity of the message though.
An image is sometimes apt than the words. It is estimated that 65% of the people who encounter promotional materials with both images and written message, retain the information up to three days. The image should be eye-catching and relevant to the message and target audience. The image should not be offensive to any demographic. An offense can sometimes generate attention towards the product. It is said that even bad publicity is good. However, in this case, there is no telling the backlash that will ensue.
The card should not say too much. The message communicated should revolve around only one subject. It is tempting to have information about multiple products on the card to save time and money. This could be detrimental. It confuses the prospect and only works to scatter attention. One should focus the mind of the prospect on that one product or offer.
These little cards are not mailed in envelopes. They arrive bare. The first thing a recipient will see is the message in bold letters. They will encounter the call to action without having to tear through an envelope.
This mode of promotion is quite inexpensive. One should try their best to use the best paper available. It should not arrive at the recipient in crumples. It should stand transportation hassle and bustle. The size should also allow enough space for only the necessary information. The words and image should be squeezed together.
About the Author:
When you are looking for information about postcard marketing, visit our web pages today. More details are available at http://www.postcardprintnship.com now.