3 Things Web Design Companies Must Know About Compression

By Arthur Williams


Compression, for those not in the know, is the process by which files are reduced in terms of size. This doesn't necessarily mean that they're smaller or easier to see, but instead minimal in regard to how much bandwidth they take up. As you may already know, this process is vital for web design companies. However, if you're looking for specifics on the matter, here are 3 things that must be known about compression.

Compression matters for a number of reasons, chief among them the idea of performance. If you're on a website and it runs smoothly, chances are that you'll stick more often than you would if its performance constantly stuttered. The latter tends to be the result of a lack of compression, which reputable authorities like Lounge Lizard can work to correct. From there, performance can improve. The best website design companies can tell you the same.

Another reason why website compression matters has to do with search engine optimization. Search engines rank websites based on a variety of factors, with overall performance being one of the most influential. If your site doesn't perform well, in terms of load times or otherwise, there's a good chance that your site won't show up for different Google searches. Compression will prevent this from occurring, meaning that your rankings will improve.

Lastly, if you think that compression will reduce the visual quality of your assets, think again. Due to the various services that we have at our disposal these days, you won't have to sacrifice much in favor of keeping file sizes small. Anyone that specializes in web design will tell you the same. Not only will you be able to keep file sizes to a minimum, but you won't have to use pixelated or otherwise poor elements either.

For those that are looking to get into web design as a career, it's important to note the role that compression plays. The benefits discussed earlier are just a few that they can bring to the table, not only for current websites but ones that have yet to be built. It's important for all of these sites to perform well, assets or otherwise, and compression plays a vital role. Hopefully this information will be enough to convince you to implement it.




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