Guides In Creating Unique Promotional Gifts

By Brian Phillips


Promotional gifts are being used by companies to promote themselves and their products or services. These help in communicating on what your brand is standing for making it more memorable to them. These are given usually at trade shows, conventions and even at sidewalks in order to market them to the people.

Common items given for those purposes are tote bags, pens and mugs with your brand name written on them. But there are those that are giving unique promotional gifts which stands out from others and impress them longer. Here are some guides in creating one for the company you have which you can hand out next time.

Craft something that would not fit inside envelopes but is much at home inside packages and boxes. This could build anticipation in opening them for these people and they will be excited and want to open it as soon as possible. There will be a surprising element for the opening process because they have no idea what they will receive.

Give them things to do when the item is received making it stick better to their memory. An example that has been done by a famous toothpaste company is when they hand out ice creams with the sticks shaped similar to a toothbrush which reminds them in brushing their teeth after they eat. These things inclining the receiver to do something is better.

Make the items relevant to the services and products which helps in connecting it to your business. These things might tell a meaningful story of the company related to the business and your visions. This also shows the benefits of patronizing your business that they can get.

Avoid making it look cheap or generic even though you have to make sure that the gifts are not expensive to produce. Be creative in making them look classy to have a good impression on them. And there are those that are not allowed to accept expensive gifts because of the nature of their work so there is that as well.

Never forget to include the company brand logo on the items to they will remember where it came from. This should be placed in an area that can easily be seen but make certain that the aesthetics will not be destroyed. Having your logo the same size as the item will be visible to them but it might give a bad impression on them.

Choose an item which will last unlike flowers and food which will just wither or is required to be immediately eaten. This will help them remember you even after all the years since the time you gave it to them. Making them display it proudly in their house is a great thing or making them use it every now and then.

Make sure they will be able to feel the effort you have put in crafting these things. Having a unique concept where it was never done before or only few ones did is a great way to leave an impact to customers. This is also a fun thing to do for your team where their creativity is exercised.




About the Author: