Attracting Customers By Using Custom Trade Show Swag

By Kenneth Miller


The majority of businesses will need to use marketing tools and advertising to improve sales, increase profits and to draw in new customers. Advertising on television and radio, locally in newspapers and on the internet is a proven way of marketing. An alternative way is to use custom trade show swag and there are various options available to you.

Swag is an item that you give to potential customers for free and you will need to think carefully about the type of product you wish to hand out. Things such as t shirts, baseball hats and other items of clothing with your company name or logo are very popular. Many other businesses will hand out sweet jars with their name on or items such as drinks bottles and snack boxes.

Many businesses have noticed an increase in profits after handing out free items at trade exhibitions and other public events. Mini flash sticks with logos and are very effective and they can be reused afterwards by the recipient. Other good promotional items, which are also useful to those who receive them, are cell phone skins and laptop bags with your company logo printed on.

Giving out free merchandise is always effective and is a very good marketing tool for any type of business. Most food manufacturers will often give away samples of their wares to attract potential clients and this is a proven promotional technique. It is always advisable to try and speak to people you give your merchandise out to so that you can promote your product on a one to one level.

If your business is targeting children it is essential that any items you give out to them are safe. Only purchase items from supply companies that sell licensed products that have passed safety inspections. Anything made of glass or containing small pieces should be avoided and things like soft toys are a much better option.

When you are searching for a firm to manufacture and supply your promotional material there are many choices. Most firms can be found online and after letting them know what you need they will customize products to suit. It can be worth contacting them by telephone or email before you order as they will often make suggestions and share ideas which could be more effective than your original idea.

When you plan to attend a show or public event it is imperative that you have enough swag to hand out every day. Some events will last for many days and if your stock runs low you will create the wrong impression to potential new customers. It will be better to take along too much merchandise and use it again at future shows and events.

It is essential to use the highest quality of product that your marketing budget will allow. If you hand out free stuff away and it breaks or is not fit for purpose it will give your potential clients the wrong idea. When you use clothing to promote your company, you should always offer shirts in various sizes and colors, to appeal to a wider market.




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